A website is arguably one of the most critical marketing collateral you can have. It is your shop window.
The way in which a website is designed will impact how a visitor thinks and feels about that company and brand and it will support you in meeting your strategic goals.
A website is built with a purpose in mind, whether it is to generate leads, sell products, capture customer information or provide brand support or information.
At DECAFY, we specialise in delivering beautiful, high-impact websites for our clients in a wide range of business sectors.
A well-designed website will
Reflect the brand: understanding the company, its personality and objectives and using this knowledge to ensure it portrays the brand values through layout, copywriting and imagery.
Be easy to navigate: so the visitor can easily find their way around the site, with minimal scrolling, straightforward signposting and visible links to other information and pages.
Have a clear Call to Action: In order that the user knows exactly where to go, or what to do next, to achieve their goals in visiting the site.
Consider user experience: The journey a visitor takes through your website and the experience they receive is one of the most important factors when considering conversion rates, and Google considers it a ranking factor, too. This means that the whole solution, from fast hosting to a fast and effective website, is highly important.
Design for mobile: Mobile became a standard a long time ago. No website should consider the mobile user’s experience as anything less than critical these days. Some sites have more mobile visitors now than desktop visitors.
Be aesthetically pleasing: to increase the length of time that a prospective customer wants to spend on the website through the clever and expert use of imagery, logos and colour. It must look great if it is going to be successful.
Consider the customer: by designing the site with the customer in mind. Knowing who they are and what is important to them is key. This will further persuade them to do what you want them to do.
Use the copy to best effect: ensuring that the words that flow throughout the website are punchy, to the point, and provide clarity around what is being offered by the website and company. Headings are used to guide the visitor through the pages of the site.
Take into account marketing activities: planning around your onward marketing activities, including social media, search engine optimisation, pay-per-click and more, helps ensure that your new website provides the tools you need to build a healthy return on your investment. Not all web designers think past what a website looks like, and that can land you in hot water later!
All of these elements come together perfectly to ensure the best experience possible when a visitor comes to your site in order to maximise any marketing that has brought a prospective customer to the site and promote a company in the best possible light. That’s what a website should do, and why the design element is crucial.
What kind of websites?
We’ve been involved in producing, building and launching websites for many brands over the years in a wide range of situations, such as:
- E-commerce websites
- Websites for online retailers
- Websites for accountants
- Websites for insurance brokers
- Websites for engineering companies
- Websites for law firms, lawyers, solicitors & the legal sector
- Websites for IT services and support companies
- Websites for fashion companies
- Schools & Education Establishments
- Estate Agents & Letting Agents
- Commercial Property Agents
- Auction Houses
- Home Improvement Companies
- …and many more
Our client base spreads across a wide range of industry sectors and locales, so whether you’re an accountant looking for web design in Bolton, a solicitor or tech company looking for web development in Manchester or London, or you’re a national e-commerce retailer looking to deliver a large e-commerce solution, you’ve come to the right place.
Each website is unique, should be tailored to your industry and unique selling points (USPs), and support your marketing activities and strategic goals.
DECAFY’s experience throughout different industries familiarises us with multiple business processes, priorities and considerations when building a website. We can streamline your front-end web systems to your back-end systems where possible. Let the website capture leads so that you can convert them to opportunities.
Our build process encourages new ideas, best practices and automation so that we can increase efficiencies and productivity. Technology should be used to make your day-to-day easier, not harder.
How we can help
The first step is to contact us to discuss your needs and arrange an initial video meeting.
We are always delighted to understand and help you get a real sense of the opportunities that exist for your business and the ways in which we can provide unique digital solutions to help you grow.