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SEO – Search Engine Optimisation

What is SEO?

SEO stands for Search Engine Optimisation. It covers a wide range of tasks carried out with the aim of increasing your website’s organic visibility in search engine results.

These tasks range from technical work on your website to make it capable of being seen, to research, planning and optimisation. We also carry out tasks like content production and publishing to improve the number of keywords your website ranks for and crucially in what positions.

In short, SEO can improve your visibility in search engine results.

If you’re looking for highly skilled and experienced people to improve your organic search performance then DECAFY can help!

We work with a wide variety of clients across multiple industries, providing them with a range of SEO services that improve their organic visibility and deliver measurable results. Recent research has shown that 68% of all online experiences begin with a search engine so choosing the right people to manage your SEO is vital if you want your website to compete.

DECAFY is different

Our approach to SEO is very much a holistic one. Everything we do for our clients, no matter how seemingly insignificant, is designed to benefit search and importantly benefit people!

Website speed and navigation, rich helpful content and engaging product or service descriptions, user journey and a good user experience aligned with the searcher’s intent, alongside displaying expertise, authority and trust, are key if you want your website ranking up into page one. Afterall, search engines are designed for people, and your SEO strategy shouldn’t be any different. Google for one wants you to deliver a good and helpful experience for searchers.

There are some core fundamentals to SEO, but any SEO agency would be naive to think there is a one size fits all approach. Every business is unique. We put in the leg work and delve into the finer detail to ensure the SEO strategy we implement in your business is bespoke to you, your users, your products and your goals.

We work closely with your management team and nominated business leads to understand your business and its brand values, service offers, customers, objectives and sales processes. If you work with us, we’ll likely feel part of your business and we’ll deliver measurable results in the form of set KPIs.

Key Performance Indicators

When you work with us, we’ll work to agreed KPIs. These may differ from business to business. For example some paid digital marketing is purely for brand awareness, where ROI is less important than overall visibility at least in the early stages of establishing the brand. But for most business, ROI is the most important measure of paid digital marketing success. Here are some other important KPIs you should be aware of;

Website Quality

The health of your site plays a big part when it comes to search performance. If we’re managing your platform then we will continually maintain and optimise it. If a third-party is, we’ll offer suggestions and advice for improvement.


You will want to rank for as many relevant keywords as possible so we’ll help identify what they are. To rank for as many as possible we’ll also carry out a content audit to see what’s missing.


The number of times you are seen in search engine results. We’ll grow this quickly by ranking you for more keywords and in better positions, increasing your overall visibility in search.


The positions your pages appear in search. This will improve as we carry out technical optimisation and update and publish content, further improving your organic visibility in search results.


The number of clicks to your website from search results. As impressions and rankings improve, clicks will naturally follow with an emphasis on gaining quality, relevant clicks that will convert.


The number of orders or enquiries you receive. Through a combination of increased visibility, more quality clicks and an improved user experience, our search strategy’s end goal is to increase conversion on your website.


In e-commerce ROI is generally calculated on revenue, whereas in a service business it is often calculated on leads. Whatever your business, we’ll agree to a minimum ROI threshold and aim to deliver way above this.

SEO Services

Our holistic approach to SEO means that narrowing things down to some bullet points seems wrong, but we fully understand that you need to understand our SEO services, so here goes!

  • SEO Audits.
  • SEO Strategy.
  • Technical SEO.
  • Content Production.
  • Content Marketing.
  • E-Commerce SEO.
  • SEO Competitor Research.

Additional Services

Unlike many other digital agencies, we invest in the long term and offer our clients various services to help them get the most from their digital investment. Alongside our SEO services, we can provide website and app development, e-commerce solutions and management, digital strategy support, digital asset reviews, online marketing, software integration, social media strategy, e-marketing campaigns and more.

We also offer flexible servicing and retainer packages so that you can access the team of experts at DECAFY whenever you need them, helping to ensure the ongoing investment and development of your digital assets.


By using DECAFY, you are guaranteed to have expert, highly skilled and experienced individuals providing your SEO services. We have a long history in improving organic visibility, website traffic and conversions for a wide range of clients in both B2B and B2C marketplaces.

Our skills in other areas mean many of our customers choose us for a wide range of additional digital marketing services. With the online space more competitive than ever, let us help you get your business seen and reduce your reliance on paid advertisements.

How we can help

The first step is to contact us to discuss your needs and arrange an initial video meeting.

We are always delighted to understand and help you get a real sense of the opportunities that exist for your business and the ways in which we can provide unique digital solutions to help you grow.

Contact us today to start the conversation

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