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Paid Digital Advertising

What is paid digital advertising?

Paid digital advertising covers a wide range of advertising methods deployed digitally online. This type of advertising emerged in the format of paid search engine ads, which are still one of the most important digital marketing channels for many businesses today, however with the rapid growth of social media and other user-centric platforms, paid digital advertising has evolved into much more than this.

If you’re looking for an experienced team of people with the skills to achieve a substantial return on your paid digital marketing spend, then DECAFY can help.

We have vast experience in managing paid digital advertising for a wide range of clients in both B2B and B2C e-commerce and service industries across platforms like Google, Facebook, Instagram and Linkedin, to name just a few.

We have been providing Google PPC since 2005 and have helped countless businesses in their digital marketing efforts. We are ROAS and CPA-driven, fully aware that your advertising spend needs the best possible return on investment.

Whether you’re taking your first step into paid digital marketing or ready to take what you currently do to the next level, we have experience working with businesses of all sizes and with varied advertising budgets.

DECAFY is different

Our approach to digital paid marketing involves us getting to know your business so much that you might feel like we’re part of the team after a while.

Understanding your industry, your products and services, your customers and your competitors is key for us to create a personalised digital marketing strategy. To achieve this, we take the time to work closely with your management team and nominated business leads.

The magic happens when we combine our newfound knowledge of your business with our knowledge and skills in the digital marketing space! We’ll work with you and for you to ensure you see an uplift in leads and/or orders that cost in.

Our Paid Digital Marketing Services

When it comes to our services, we’re pretty flexible. You can take as little or as much as you want from us. If you want our full paid digital marketing package, the below gives you an idea of what that includes. If you want just some of the services below, then get in touch and let’s have a discussion!

Paid Digital Marketing Audit

If you already have some paid digital marketing in place, we can provide a full audit of your existing paid sales channels, campaigns and performance.

Paid Digital Marketing Competitor Analysis

Ever wondered what your competitors are up to when it comes to paid digital advertising? We can provide analysis and commentary on the competitive landscape.

Paid Digital Marketing Customer Analysis

You know your customer better than anyone but do you know everything? We can take a deep-dive to discover existing and new customer trends and opportunities.

Paid Digital Marketing Strategy

Once we have done an audit and understand your customers and competitors, we’ll combine this information with our skills and knowledge to deliver and implement a digital marketing strategy.

Google – PPC Advertising Management

We’ll manage your Google Adwords account on a day-to-day basis. We will create and manage your campaigns with the aim of keeping CPCs low and ROAS high.

Google Shopping – PPC Advertising Management

We’ll manage your Google Shopping campaigns. We’ll make sure your shopping feed is optimised for conversion. If you don’t have one, we can help you create one!

Microsoft (Bing) – PPC Advertising Management

We will manage your Microsoft (Bing) Advertising account on a day-to-day basis. We will create and manage your campaigns with the aim of keeping CPC low and ROAS high.

Social Media Advertising

We can manage your advertising accounts for Facebook, Instagram, Linkedin and Twitter. We’ll create and manage campaigns and even create ad content and visuals if you need us to.

Additional Services

Unlike many other digital agencies, we invest in the long term and offer our clients various services to help them get the most from their digital investment. Alongside our paid digital marketing services, we can provide website and app development, SEO, e-commerce solutions and management, software integration, social media strategy, e-marketing campaigns and more.

We also offer flexible servicing and retainer packages so that you can access the team of experts at DECAFY whenever you need them, helping to ensure the ongoing investment and development of your digital assets.


By using DECAFY, you are guaranteed to have expert, highly skilled and experienced individuals providing your paid digital marketing services. We have a proven track record in creating and implementing effective paid marketing strategies for a wide range of clients in both B2B and B2C marketplaces.

Paid digital marketing can be a scary proposition for many businesses, but with our expert help your business could soon be reaping the benefits that paid digital marketing has to offer.

How we can help

The first step is to contact us to discuss your needs and arrange an initial video meeting.

We are always delighted to understand and help you get a real sense of the opportunities that exist for your business and the ways in which we can provide unique digital solutions to help you grow.

Contact us today to start the conversation

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