Content Production & Marketing
What is content marketing?
Content marketing has evolved and no longer involves simply posting to your blog when you have time. Customers are consuming content at an unprecedented scale, in a variety of formats, and that content needs to be targeted and engaging if you expect people to choose your brand and remain loyal to it.
From helpful blog content to video guides and everything in between, content has been and always will be king.
If you’re looking for experienced individuals with the skills to take your content marketing to the next level then our experts at DECAFY can help!
We are highly experienced in creating and delivering content marketing strategies that deliver measurable results. We can help shine the spotlight on your business, creating strong brand awareness and maximum exposure within your target audience and also new audiences.
We can help you create engaging and relevant content that not only services your customers, but also boosts your website’s organic performance and reputation through improved domain authority. We’re passionate about content and its ability to take your business to the next level.
DECAFY is different
As our customers will testify, our approach to content marketing is based on a wealth of experience and a commitment to doing what’s best for their businesses. We don’t assume to know your customer better than you do, and we take the time to work closely with your management team and nominated business leads to understand your business and its brand values, service offers, customers, objectives and sales processes.
As well as developing a strong relationship with, and deep understanding of your business, we’re also firm believers in a data-driven approach to content marketing. We research your industry, your customers and your competitors so we can target your content more effectively and highlight opportunities and quick wins for your business.
We work with talented and passionate writers, experts in video production and also have the in-house technical expertise to develop bespoke tools and lead magnets on your website to encourage more engagement and conversions.
Our Content Marketing Process
When it comes to our services we’re pretty flexible. You can generally take as little or as much as you want from us. If you want our full content marketing package, the below gives you an idea of what that includes and the order in which it will happen. If you want just some of the services below then get in touch and let’s have a discussion!
We will review your current content and strategy (if you have one) and put a detailed plan in place on how we intend to improve things.
We will research what your competitors are doing in terms of content, and put a plan in place to do it even better!
We will need to research your customers, their likes and dislikes and their content consumption habits to better steer the strategy.
We will deliver a comprehensive content strategy based on both our findings in the previous steps, and our own expertise.
For your onsite content, our SEO team will deliver keyword research that will give your pages the best possible chance of ranking.
Once you’re onboard with the strategy, we will kick things off with the content marketing services you have selected.
If you want us to write your content, we’ll start delivering on the agreed volume of content across the agreed timeline.
If you’re writing your own content we will optimise it. We’ll also regularly revisit existing content for opportunities.
We will provide monthly reports with measurable KPIs and next steps so you can relax knowing your content strategy is working.
We will continually review your strategy based on the results we’re seeing and make tweaks if we need to, and carry out an annual review at the end of the year.
Unlike many other digital agencies, we invest in the long term and offer our clients various services to help them get the most from their digital investment. Alongside our content marketing services, we can provide website and app development, SEO, e-commerce solutions and management, digital strategy support, digital asset reviews, online marketing, software integration, social media strategy, e-marketing campaigns and more.
We also offer flexible servicing and retainer packages so that you can access the team of experts at DECAFY whenever you need them, helping to ensure the ongoing investment and development of your digital assets.
By using DECAFY, you are guaranteed to have expert, highly skilled and experienced individuals providing your content marketing services. We have a proven track record in creating and implementing effective content marketing strategies for a wide range of clients in both B2B and B2C marketplaces.
How we can help
The first step is to contact us to discuss your needs and arrange an initial video meeting.
We are always delighted to understand and help you get a real sense of the opportunities that exist for your business and the ways in which we can provide unique digital solutions to help you grow.